Bella Flor Canada: Streamlining B2B Sales for a Leading Canadian
Background
Bella Flor Canada, a prominent distributor of quality greeting cards, stationery, and gifts, serves a wide array of Canadian retailers, from boutiques to pharmacies. With a rich history spanning over four decades, Bella Flor sought to improve its digital sales experience to better support its B2B clientele, making it easier for retailers to browse collections, place bulk orders, and manage accounts online.
Challenge
Bella Flor Canada’s previous eCommerce platform was not optimized for B2B wholesale operations, creating friction in the ordering process for their retail clients:
The lack of personalized pricing options made offering tiered or discounted rates based on client type or order volume challenging.
Navigation and search limitations made it difficult for customers to browse Bella Flor's extensive catalog, leading to lower engagement and repeat purchases.
The absence of a streamlined order management and reordering system created inefficiencies for clients looking to place regular orders.
Bella Flor Canada needed a tailored solution to modernize their B2B platform and enhance the online experience for their wholesale customers.
See the full case study and solution here: