Brand Identity | Next-Gen Site Builder, Studio.Design [5/6]
Rules or Guidelines
After 1000+ drafts, a site builder landed on a new brand story that diverts from the self-promotion of Silicon Valley products, and instead returning the spotlight to creators.
But now they face another challenge - should the rollout be strict rules or flexible guidelines?
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Art Direction: Alvaro Arregui from Nuevo.Tokyo™ | Joe Ishii from Studio.Design
Production: Tomasz Mazurczak
Operations: Jack Park
Marketing: Kelvin Ha
