Overview

This project was initiated to breathe new life into the brand identity of a local barbershop with a focus on enhancing its vintage charm while infusing a touch of luxury. Having been a patron of the establishment for approximately a year, the decision to collaborate on a design overhaul stemmed from the desire to elevate the visual representation of Fellowship Barbershop. It caters to a discerning clientele seeking not only traditional barber services but also a unique and tailored experience. The target audience comprises of men who appreciate distinctive haircuts and precise shaves.

Objective

The goal with the logo was to evoke a timeless and classic appeal, aligning with the vintage theme that resonates with the barbershop's traditional services. Another task was to create a distinct visual identity that sets Fellowship Barbershop apart in the competitive grooming industry, catering specifically to clients seeking personalized and exceptional grooming experiences.