Nitrogen Rebrand
Nitrogen’s primary color palette is Fearless Purple, Night Sky, and Paper. These colors make the brand attributes visible and — especially when paired with the brand’s primary font, Nib — give off an erudite-but-accessible feeling.
A rich graphic library rounds out Nitrogen’s visual language, including tick accents, force-multiplier elements, textural photography, people-focused photography, and collage. These treatments capture the story of growth as well as Nitrogen’s focus on providing accurate, detailed, and precise measurements, guidance, and analysis.
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