Odi Agency: Bernard Welding Rebrand
Celebrating its 75th anniversary in 2022, Bernard, a MIG (metal inert gas) welding innovator, has a significant legacy, and it was ready to step into the modern era with a brand refresh.
Under the Illinois Tool Works (ITW) umbrella of brands, Bernard and Tregakiss combine their proven experience and storied legacies to manufacture top-quality welding solutions. Bernard needed an identity refresh to modernize it alongside ITW’s other portfolio companies while retaining the spirit of its previous branding.
It was a pleasure working with the team at Bernard refreshing their brand and provided brand support to ensure a smooth rollout.
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