Sukjai Corner - Brand Language of Thai Restaurant
Brand Language
Sukjai Corner’s visual brand strategy embodies Thai warmth with a logotype of “Sukjai” as the logo, using rich reds, deep blues, and soft creams to create a vibrant, inviting atmosphere. The logotype’s rounded, friendly Thai-inspired typography aligns with the tagline, “The purpose of our life is to be happy,” conveying a joyful, fulfilling dining experience. Food photography emphasizes fresh ingredients in bright, enticing close-ups, while Thai patterns and hand-drawn illustrations on menus and packaging add cultural charm. The cozy interior blends traditional Thai decor with modern comfort, crafting a "happy heart" experience throughout all brand touchpoints.
