Freude™ - Logo & Branding for Fintech Mobile Banking Brand.
Just finished an awesome branding project for Freude™, a Fintech mobile banking app that makes managing money easy and stress-free. 💳✨
We started by learning everything we could about Freude’s mission and what sets them apart. Then, we got to work brainstorming and designing, testing ideas, and fine-tuning until everything felt just right.
The final brand captures their focus on simple, smart banking and building trust with users. Super proud of how it turned out! 🚀
Concept: Letter F + Moving Arrows (Receiving and Sending money)
Color Psychology: Yellow shows energy and optimism, orange adds warmth and confidence, and purple brings creativity and trust. Together, they make the fintech brand feel fresh, approachable, and reliable.
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© Rahid Rehman