Passarella P Logo Design

Passarella is the name of a car dealership located in Veneto (Italy) which offers a great selection of pre-owned vehicles that can fit any budget. They are specialized in the used car and motorcycle market and their mission is to provide customers with a service of the highest quality and to make car buying the best possible experience. The Passarella logo design is based on a core value: to provide security. For this reason we used the shape of a shield; the shield also looks like a car badge and we followed the dynamic style of car badges for the "P" letter. We used orange and grey as main colours and "Clear Sans" as main font to communicate dynamism, reliability and simplicity.

Complete project on Behance > https://www.behance.net/gallery/33916438/Passarella-Logo-Design-and-Branding