Spud were in need of the works: name, brand, website and assets. Working in the construction industry, they wanted a balance of professionalism and relatability. The name of the founder’s dog was quickly selected as the name – it was relatable, authentic, memorable, and captured the essence of the business (Spud is a tradie’s companion).

With the name selected, we were able to create a brand reflecting the tone of the company – the logo and colours are playful and welcoming, while still maintaining a sense of seriousness and professionalism. The website captures the same feeling. It’s clean, authentic, and accessible, but not without moments of fun.

Spud

"I have been absolutely blown away by the professionalism and quality of the work produced by Dialog. I chose Dialog because right from the beginning they had a way of taking my scrambled thoughts, and helping me rationalise and bring them to life.

I am absolutely stoked with the branding they have produced for Spud and have really enjoyed working with their professional team! I cant wait to work through the brand strategy with them!"