Second Wind

Second Wind approached us with a clear brief – they wanted merchandise that stood out in the reasonably crowded run-club/health & wellness market. We were, of course, happy to oblige.

We went through a fun exploratory process before settling on the world you see in the photos – pink, bold, and sporty. Despite moving away from the traditional black and white brand colours,

Secondwind were on board, and we were able to help them source LA Apparel blanks and print the designs.

With the merch printed and shipped, we then worked with Loren (@lorengracetaylor) to create an idea for the photoshoot and video. We wanted something more gritty and authentic than the usual more polished feel of fitness brands, and Loren was more than up to the task. All in all, we couldn't have been happier with the entire process and final product!