Chimptok - Brand Identity

Chimptok: Set, Track, Achieve!

ChimpTok is the ultimate platform to set, track, and achieve goals, brought to life with a vibrant and action-packed visual identity:

Color Palette

A bold combination of black, yellow, white, and gray creates a modern, motivating, and fun aesthetic.

Typography

The font pairing of Jakarta for clear, inspiring text and Barlow for bold displays ensures both readability and visual impact.

Mascot

The energetic yellow chimp takes center stage, with a focus on action-packed details like a stepping leg or pointing hand to symbolize movement and progress.

Visual Elements

  • Progress Bars: Represent user success and milestones dynamically.

  • Phosphor Icons: Sleek, minimal icons enhance usability and clarity.

  • Nature-inspired Touches: Backgrounds with zebra prints, leaves, and vines add energy while tying the theme to the chimp’s playful personality.

The Goal

Every element of ChimpTok's identity is designed to inspire action and make reaching goals an exciting and rewarding experience.

Check it out: www.chimptok.com

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