The Neo Festival 2021 | Rebranding & Creative Direction

A vibrant celebration of youth, creativity, and artistic expression.

For this project, I reimagined the visual identity of Neo Festival, a cultural event dedicated to showcasing young talent through music, dance, and creativity. The goal was to craft an experience that resonates emotionally with its audience while keeping the communication bold, dynamic, and youthful.

Key aspects of the work:

• Storytelling:

• A unified visual system that conveys energy, inclusivity, and excitement.

• Art direction:

• Clean layouts infused with bold contrasts, playful typography, to echo the festival’s authentic.

• Engagement:

• Interactive QR code and save-the-date visuals designed to spark curiosity and simplify access.

By blending vibrant visuals with clear functionality, I aimed to reflect the festival’s mission: to inspire, connect, and amplify the voices of tomorrow’s creators.

Keep in mind, Sometimes, madness is the best way to deal with reality.

Let me know your thoughts – what feeling does this festival spark in you?