Casas Logotype

This shot is long overdue but here's the new logo in all it's glory.

Casas por Cristo is a nonprofit organization that leads volunteers to build homes for families living in poverty in Mexico, Guatemala, and the Dominican Republic.

We have completely overhauled the brand's identity from the ground up, from the designing of the visual identity to the crafting of the brand messaging. The challenge was to create an identity that communicated quickly and clearly, despite the fact that the target audience does not speak Spanish.

The logotype was crafted in such a way as to resemble cut lumber as well as to represent individual pieces/volunteers coming together to construct the bigger piece, Casas.