Sparkbase Logo

About this project

Logo design for Sparkbase, right before they launched Clara 2.0, a tool that combines B2B data with the real-time signals from the web, news, and social to book sales calls on autopilot.

Even though they have spark in their name, we made sure to explore other metaphors too. Though after three rounds of sketches (which included around 95 concepts) it was clear we had to include a spark/bolt in the symbol. The final version was picked from six concepts we digitised. It includes a few variations that retain their legibility on smaller sizes.

📮 Need a logo too? Send me a message on info@larkef.com