Visual identity for Ratio

For Ratio, a concept fashion store, we developed a sleek and vibrant visual identity that embodies the brand's innovative and trend-forward nature. The branding is centered around a dynamic gradient palette of deep orange and purple, creating a sense of motion and modernity.

Embossed elements and clean typography highlight the store's emphasis on quality and attention to detail. The bold logo balances simplicity and uniqueness, reflecting Ratio's curated approach to fashion. The visual identity is designed to captivate and inspire, seamlessly integrating contemporary aesthetics with a sense of sophistication to resonate with a style-conscious audience.

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