New eBook to promote a solution for Teletrac Navman

Resource aimed at providing readers with the means to understand Fringe Benefits in Australia. The requirements here were quite simple. To update the resource for sales and marketing to help with the promotion of the Fringe Benefits Tax solution to its audience.

As the previous resource was fast becoming dated (information within was outdated and required revamping), I collated all the necessary information required to rebuild a new resource from scratch. I began with an appropriate outline that took in the previous eBook, alongside the research spent looking through the topics, understanding the solution, and speaking to technology specialists who knew the product best. All this gave me a better understanding of the requirements, the copy that needed to be written, what it needed to do and how it needed to look.

After some time on setting out the layout to a minimal, open and comforting design, the fonts decided upon, I then inserted the illustrative art throughout to match the overall aesthetic (though it required heavy updating and recreating assets within so all of it worked together nicely).

The finished product was a brilliant guide on Fringe Benefits Tax oriented to fleet-based business for Teletrac Navman.Further to the eBook, a range of promotional imagery and copy were created for digital and social placements to help promote the solution to prospects, or customers that didn't have the solution.