Designs to promote healthy habits amongst drivers

An infographic, poster and social media imagery for a healthy habits campaign aimed at professional drivers. Drivers spend most of their work day on the road, so ensuring they are at their physical and mental fitness is important.

For this campaign, we worked with a fitness instructor to create 5 simple exercises that professional drivers can do while taking a break on the road. The work was complex on this piece, requiring custom illustrative work I created for each primary step of the exercises, alongside the designs and layout of the work.Alongside these designs, we also organised a videographer to go out and film the instructor doing the exercises so they can be watched alongside the driver completing them. Below is the finalised infographic and the poster design used.