Campaign to promote a new digital solution to help professional

Creation of materials to help promote the fatigue solution designed to keep professional truck drivers safe and compliant. A series of materials that can be used across different platforms and channels to promote the solution for the brand.

With a bit of collaboration and design magic, I worked with the team to lead a successful campaign that was able to obtain qualified leads and convert opportunities to sales.

The background: in Australia, truck drivers are required to fill in a paper logbook for the work and rest hours they complete to ensure they follow legal hours they are able to drive behind the wheel. Recently, the ability to do this expanded to electronic solutions that Teletrac Navman provides that help drivers calculate their hours and keep them safe on the road all by tapping to start work or rest.

With that, the team got together, planned out what we needed to do and put a brief together that included the main messaging, themes and deliverables. Below, you'll see some of those deliverables that was able to convert a number of existing customers to the solution, and prospecting companies converted from competitors.

Displayed here is the eBook created for the campaign. With some research and discussions with our in-house solution specialists, I wrote the copy and designed the eBook that is being used to help inform customers and prospects on what the solution is about and how it all works. This lived on the website where people could freely download and contact our professional sales teams for further details.

While this campaign featured many different pieces, the eBook was a major piece of the puzzle and deliberate effort was put into it to be creative, visual and knowledgeable.