Minimal brochure design for a classic Italian scooter brand

A dreamy client that makes you think of the Italian coastline when working on the Vespa 'La Leggenda Classica' brochure

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The client brief was simple: to create an A4 brochure that is elegant, minimal and cultured. To be used in showrooms across Australia, it needed to take on the classic Vespa brand as inspiration, alongside their range of beautiful in-house photography. I was able to help create a design that they loved.

While the studio photography of the scooters was supplied, they required retouching and clipping, so time was spent preparing all imagery to ensure they can be used throughout the brochure, but also in advertising throughout the campaign. Once the layout was created and the copy throughout confirmed (including bike names and colours displayed), the final design was presented to the client - feedback was minimal and the final version was exported and sent to the printers, to then be distributed to dealers via the client.