Apex Network - Crypto Exchange Platform
Led the complete redesign of Apex Network's web platform, focusing on simplifying the crypto trading experience while maintaining powerful functionality for advanced users. The challenge was creating an intuitive interface that could serve both beginners and experienced traders in the African market.
We achieved this through:
- Clean, focused trading views
- Progressive disclosure of advanced features
- Clear data visualization
- Educational elements integrated into the flow
Result: Platform growth to 18K+ users with 24.3% conversion rate.
I hope you enjoy it and press "L" if you like it. Do you have any feedback or comments? Feel free to leave your comments below.
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