OSCAR BLUE - BRANDING

Oscar Blue

Oscar Blue, launched in 2024, redefines eyewear as a statement of bold individuality.

Challenge

Luxury eyewear often leans on heritage, while new brands chase trends. Oscar Blue bridges these worlds, combining timeless elegance with a fresh, modern edge.

Brand Idea

We believe true luxury lies in the moments we create. Oscar Blue empowers wearers to see and live boldly, transforming everyday moments into unforgettable stories.

Execution

Through evocative imagery and dynamic design, Oscar Blue captures life’s authentic, glamorous moments. With a focus on storytelling, every frame celebrates individuality, encouraging wearers to embrace their unique perspective on the world.

Oscar Blue isn’t just eyewear—it’s a lifestyle.

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