Brand Identity | Next-Gen Site Builder, Studio.Design [3/6]
A Brand All About You
A site builder is doing something unthinkable - they're stripping away all the colors from their brand palette.
Instead, the logo and marketing materials will now adapt to the hues in a creator's work. They aim to be the vessel for all creativity and, in today’s attention economy, return the spotlight to the creators. See it in action below.
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Art Direction: Alvaro Arregui from Nuevo.Tokyo™ | Joe Ishii from Studio.Design
Production: Tomasz Mazurczak
Operations: Jack Park
Marketing: Kelvin Ha
