Application redesign

I was hired to redesign a B2B Data analytics dashboard including UX and UI. The application served the purpose of tracking engagements on paid content marketing placements, primarily in life sciences publications. Stakeholders expressed concern over quality of the UI, but there were a few gaps in the UX as well.

My process was heuristic audit, and a stakeholder listening tour, design, usability testing, in order to determine what we could achieve within a three-month timespan.

The result

• Revamped, streamlined architecture

• High gloss look and feel

• New data visual designs

• Simplified hundreds of screens

• Enhanced complex filtering for ease of use

• Creation of a new style guide

• Client Satisfaction

• Stakeholder confidence

Below is the original design

I am proud of this before and after case study.

A few more designs from the application:

• Alerts configuration

• No data found treatment

• Data Tables

• Admin Screen

• Onboarding