B2B Email Management Application Wireframes

The problem

My client (a content managment company for multiple industries) asked me to design a B2B Newsletter Management tool. The business goal was to evaluate their existing application used internally by marketing/editorial teams for usability and efficiency in workflows, and provide a streamlined design. Below are some of the low-fidelity designs provided after heuristic analysis was complete.

The focus of these designs was a navigation architecture, and converting to a productivity tool. These screens are intended to show newsletters that are already scheduled in filterable a data table.

The primary use case is for users to review the design for each newsletter and make minor tweaks, in order to schedule the send.