B2B Sign Up Form UX

• A content marketing leader leader in life sciences, water, and technology verticals needed to improve user engagement and streamline access to gated content. Their outdated subscription form was a key barrier to capturing user data and ensuring smooth access to gated content.

The Problem

• High Churn Rates: Users abandoned the form due to its complexity.

• Bailout Rates: The lengthy form discouraged potential subscribers.

• Outdated UI: The old design didn't meet modern expectations, harming user experience. These issues limited access to premium content and led to lost opportunities.

The Solution

• Simplified UI: A modern, visually appealing design improved usability.

• Step-by-Step Process: The form was broken into five concise steps:

  1. Personal Information

  2. Job Title

  3. Email Address

  4. Company Details

  5. Contact Information

• This new form reduced churn, bailout rates, and improved user experience.

Results

The redesigned form delivered measurable success:

• Higher Satisfaction: Users praised the form's ease and efficiency.

• Increased Subscription Rates: Completed subscriptions rose significantly.

• Lower Churn & Bailout Rates: Streamlined steps and modern UI reduced drop-offs.