LUMIERE Jewelry

LUMIERE—meaning “light” in French—is a handmade jewelry brand inspired by nature. Every piece is crafted with love by its creator, reflecting the beauty of the natural world.

The design process began with a focus on light, but after discussions with the client, we shifted toward something deeper: the soul of the brand. The final logo combines organic patterns resembling tree bark, fingerprints symbolizing craftsmanship, and the unique deformed shapes found in the brand's jewelry.

The logotype complements this concept with its minimal yet approachable curves, maintaining elegance while connecting to the brand's essence. The color palette ties the brand's sophistication with its natural roots.

This project was also special for me as it included designing my first-ever T-shirt and exploring my interest in copywriting through phrases like “Let it shine” and “Reconnect with nature.”

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