Paren - Brand Identity

The EV revolution is here, but its infrastructure isn't. While electric vehicles promise a sustainable future, unreliable charging networks threaten to stall progress. Paren saw an opportunity: transform fragmented charging data into unified insights that power the future of mobility.

Working closely with Paren's team, we crafted a brand that reflects the precision of their data-driven platform while maintaining an approachable, human-centered feel. Our goal? Make complex infrastructure feel intuitive, and bring a fresh (read: not green) vibe to a brand with sustainability on the mind.