Diwali Card Design

Theme:

• 1. Focused on the concept of an Eco-Friendly Diwali to promote sustainability and green practices

• during the festival.

• 2. Decided to emphasize nature-inspired elements like leaves, earthy tones, and eco-conscious

• symbols to connect with the message of environmental conservation.

Researching Visual Elements:

• 1. Explored traditional Diwali visuals such as diyas, rangoli, and festive lights while incorporating a

• green twist by using eco-friendly representations like leaves and natural tones.

• 2. Reviewed eco-friendly Diwali campaigns and their visual style to maintain relevance and relatability.

Color Palette Selection:

• 1. Chose a palette of green and dark hues to symbolize nature, harmony, and sustainability.

• Typography and Layout:

• 1. Opted for clean, modern typography that conveys a professional and elegant feel.

• 2. Balanced the composition with central alignment, ensuring the "Green Diwali" message stands out

• prominently.

Design Symbolism:

• 1. The diya with a green leaf reflects the fusion of tradition and eco-consciousness.

• 2. Hanging leaves and minimalistic patterns symbolize environmental harmony and simplicity.

Crafting the Message:

• 1. Researched phrases and taglines that inspire an eco-conscious mindset while keeping the festive

• cheer intact.

• 2. Final message highlights sustainability while wishing joy and peace, aligning perfectly with the

• brand's voice.