Meteora – Brand Identity

Meteora

Meteora is a technology company working at the intersection of virtual reality and artificial intelligence. The company offers innovative solutions that open doors to exciting virtual worlds for users and allow them to immerse themselves in unique, realistic digital spaces.

Meteora helps people not only have fun, but also learn, find new friends, share their hobbies and interests. All this makes Meteora not just an application, but a real platform for communication and joint creativity in a digital format.

Task:

To create a modern and minimalist logo that would reflect the company's philosophy. To choose a fresh color palette that would distinguish the brand from competitors and give it a unique character.

Process:

The name "Meteora" inspired the creation of an image symbolizing the movement to incredible heights and unlimited possibilities. A font logo was created based on the Stolzl font with a modified letterform to give the brand a unique look and convey its dynamism.

The bright Sunset shade was chosen as the main color palette, symbolizing energy and inspiration. Night, White and Daylight were used as additional colors, creating contrast and lightness. This set of colors emphasizes the balance between technology and creativity required for the brand.

Result:

The project included the development of a logo, selection of a corporate font and color palette. The brand also received a design for business documentation and other media, including a small guide that systematizes and explains the use of the corporate style. The final result reflects Meteora's commitment to innovation and high quality, creating a holistic and memorable image, ready for use in various fields.