Pelactiv

DESIGN BY PIXELAIN

Project Overview:

Brand: Pelactiv

Industry: Cosmetics, Personal Care, Beauty Products

Scope: Label Design, Packaging Design, 3D Product Mockups

Design Style: Minimal, Elegant, and Eye-catching

Brand Essence:

Designed for modern, beauty-conscious consumers who value simplicity and elegance.

Reflects Pelactiv mission to offer premium skincare products that are both effective and aesthetically appealing.

Creative Process:

Research & Brand Analysis:

Studied Pelactiv core values, target audience, and competitors to understand the best design direction.

Design Concept:

Focused on a minimalist aesthetic with soft, inviting colors and clean typography to convey sophistication and purity.

3D Mockups:

Created realistic 3D mockups to visualize the products in real-life scenarios, enhancing the brand presentation.

Challenges & Solutions:

Challenge:

Balancing minimalism with the need to convey product information.

Solution:

Smart use of white space and typography hierarchy to ensure readability without compromising design elegance.

Results:

Launched a cohesive product line that stands out on shelves and online.

Enhanced brand recognition and appeal in the beauty and cosmetics market.

Key Takeaways:

This project solidified Pelactiv identity as a luxury yet accessible skincare brand.

Successfully increased brand trust and customer engagement through consistent and attractive design.