Nick's Ice Cream

Working with Meaningful Works, I collaborated closely with Nick’s team to expand and elevate their brand during a pivotal growth phase. We crafted names and packaging that resonated with Nick’s playful “Swenglish” voice while executing multi-touchpoint campaigns, including partnerships with Minecraft and DJ Zedd. Together, we transformed Nick’s from a niche brand into a key player in the better-for-you ice cream market, making delicious, healthier desserts accessible to all.