Sierra Pacific Federal Credit Union Identity Concept

This concept for Sierra Pacific Federal Credit Union, Nevada’s oldest credit union, aimed to honor its legacy while connecting with the local community in a fresh way. Created during my time at Commence Studio under the Creative Direction of Kylie Souza, this approach focused on blending heritage with a modern feel, aiming to resonate with the people of Nevada. Although unchosen, the concept captured the essence of Sierra Pacific’s longstanding trust and connection with its existing and future members.