"Heta baza" Branding

"Heta baza" is a Belarusian youth initiative that specializes in human rights.

"Heta baza" translates from Belorusian as "this is the basis" or "this is the foundation".

Slogan - Creating an informed Belarusian society through non-formal education.

Therefore, the logo uses the signs “light bulb” in the sense of idea, “spark” in the sense of enlightenment and “question”. In the process a corporate identity was developed, based on which social media design and contextual advertising were created.

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