Pizza Hut Mobile App Redesign
👋 Hi Fellow Dribbbler!
✦ The Project at a Glance
A UX redesign for Pizza Hut Indonesia's app that transformed it from an underperforming channel to a customer-preferred ordering platform. Because sometimes saving billions starts with saving clicks.
✦ The Challenge
With Pizza Hut Indonesia facing declining profits and a 20% revenue cut from food aggregators, the solution seemed simple: get customers to use their own app. But here's the catch - 6/6 research subjects preferred third-party apps, even with PHI's app already installed.
"I'd rather order through GoFood than deal with this registration process" - this user comment changed everything.
✦ The Solution
We flipped the traditional "register-first" model on its head with some fresh ingredients:
🎯 Value-First Approach - Let users explore before commitment
📱 Streamlined Journey - Reduced ordering steps from 11 to 6 pages
⚡️ Speed Optimization - 47% faster ordering process
🌟 Enhanced UX - Reimagined first-time order experience
💼
Have another Mobile App idea?
