Lakeside Run Club

I created a brand for my neighborhood's run club . The brand draws inspiration from our community's existing color palette, elevating it with vibrant, high-visibility tones that ensure visibility around the clock. At the heart of the identity stands the Sasquatch – our local school's beloved mascot and a figure of regional folklore. This legendary creature perfectly embodies our club's values: strength, endurance, determination, and a touch of mystery. Like the Sasquatch, our runners leave their mark on the neighborhood trails, building their own legacy with every stride.