Só em Panda

Panda Free Shop is a store located in Río Branco, Uruguay, on the border with Brazil. It is the largest duty-free shop in Latin America. The "Só em Panda" campaign was launched to promote the reopening of the store after the pandemic. With a fresh and modern approach, characteristic of the brand, the campaign was given a distinctive and energetic tone reflecting the moment the country was going through. The Panda character was fully animated, giving it complete freedom of movement and a strong personality. Additionally, the campaign focused on promoting everything the store has to offer.

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Panda Free Shop es una tienda en Río Branco, Uruguay, en la frontera con Brasil.

Es la tienda libre de impuestos mas grande de latinoamerica.

La campaña Só em Panda se realizó para promover la re apertura del local luego de la pandemia. Con un enfoque fresco y moderno como caracteriza a la marca, pero dandole un tono distintivo y energético dado el momento que transitaba el país.

Se terminó de animar el Panda como personaje, dandole total libertad de movimiento y una fuerte caracterización. Asi como se pensó en la promoción de todo lo que la tienda tiene para ofrecer.