HR Meeting Conference
In 2023, due to the growing popularity of the HR Meeting conference, the organizers decided to carry out a rebranding. The goal was to create a visual identity that was not only modern but also smart and flexible enough to be reused in future editions. Our solution was to develop a set of editable assets with customizable color schemes, allowing the visual style to adapt seamlessly to the evolving themes of the conference each year.
The key to defining the conference's visual language is a set of custom-designed shapes based on a tangram puzzle. These elements serve as versatile tools and can be combined in endless ways to create vibrant, eye-catching patterns that add a sense of playfulness and openness to the brand.
Full case study: Behance
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