Shake the Mind Package design

Brand design for Shake the Mind, an American hot sauce brand based in New York. The client wanted a bold and dynamic visual identity that reflects the fiery, rebellious spirit of their sauce.

We designed a hand lettering/graffiti style logo to evoke a sense of street culture, energy, and authenticity—just like the kick that their hot sauce delivers. This style brings personality and impact to the brand, ensuring it stands out on shelves and connects with a younger, vibrant audience.

Our work included a logo system, visual identity, stationery, and label design. We created a cohesive brand experience that embodies the bold, adventurous flavor of Shake the Mind.