RANCH: The Flavor of America

RANCH is truly The Flavor of America™. With its thick, creamy texture and ruthlessly tangy, zesty flavor, no other condiment represents the American palate better. Almost offensive in its inoffensiveness, RANCH is ubiquitously present in every American restaurant, household, and glovebox, yet has been untouched by modern American food delivery technologies.

This is a fully vertically integrated cogitation on how The Flavor of America™ can not merely coalesce with, but advance the Modern American Dining Experience™.

RANCH features cutting edge technology to provide Americans with the dining experience it truly desires—minimal human interaction, maximal RANCH consumption. Whether you want to rip n' dip your grub in one of our beautiful dining shacks, your double wide, or your Dodge Ram, you'll never have to talk to anybody, by using our app for dine-in, delivery, or takeout.

The RANCH identity aptly represents American society through its digital manifestation of the appropriation of the superficial to imbue an affectation of flavor to the cursorily banal yet deeply rapacious foundation of patriarchal capitalism. It is only upon acceptance of this corporate lifeblood that one can truly sell RANCH and RANCH-flavored condiments to the American people.

Such an overwhelming array of tantalizingly tasty choices would normally bring about an unwieldy digital user experience. But finally, the prayers of everyone in Real Deal America™ have been answered, as RANCH features a seamless, fluid experience combining the visual appeal of our colorful melting pot of a design system with the taste appeal of our fried and viscous gastronomic provisions.