2021 Chairman's Club Branding

2021 Chairman's Club Branding

• Elite club membership design, featuring diamond package emblem.

• Sophisticated navy blue hues and warm-rose-gold touches. 

• Suitable for client merchandise and exclusive collectables.

2022 Discover Your World: Promotional Video

Chairman’s Club is the brainchild of Blue Bay Founder and Chairman Stuart Wilson, he said of the new initiative: 

“For a long time now I’ve readily been on hand to VIP clients either talking to them on email, messenger or phone calls. As the business has grown, I’ve found myself spending more and more time with our VIPs. Now, with the appointment of Alistair Rowland as the company CEO, I finally have the chance to fully commit my time to our best clients.” 

The new scheme, launched in early 2021, will give our customers the chance to earn exclusive rewards, discounts and merchandise just by booking holidays.  

The Chairman’s Club comprises three tiers, Blue, Silver and Gold. The entry level for VIPs is Blue level and access comes with its own slew of benefits. From exclusive early access to new destinations, resorts, competitions and advanced warning of sales, through to 30% off airport lounge access and a priority phone line so any questions, queries or bookings can be handled tout suite.  

Blue level VIPs can move up to Silver membership where bonuses like official Blue Bay merchandise, 40% discount on airport lounge access and 30% off airport parking are available. The best of the best can then move up to Gold level.  

At the top of the Chairman’s Club pyramid the treats keep coming. In addition to all the goodies collected thus far, the airport parking discount is upgraded to 40% and there’s a whopping 50% off airport lounge access, as well as having a Personal Travel Advisor delivering a completely bespoke service throughout, and after, the booking process.