PRIME project rebrand

We set out to make PRIME stand out in the crowded sports drink market with a bold rebrand. The original design was clean, but we saw a chance to bring in the playful energy that Logan Paul and KSI embody. This project allowed us to showcase our skill in translating a brand’s personality into packaging that truly resonates.

The new design captures PRIME’s dynamic spirit with bold colors and striking graphics that embody the brand’s core values. This refreshed look not only commands attention but also forges a meaningful connection with consumers who value both performance and enjoyment.

With this refined, personality-driven packaging, PRIME asserts itself on the shelf, offering consumers a unique experience beyond just a drink. This rebranding demonstrates our ability to make brands memorable and impactful, even in a saturated market.

If you like this design and want to collaborate on a project, contact us kristoph@designteam.co