Interactive In App Banner

Overview: To increase user interaction with ET Money’s Cash feature, I designed and animated a full-screen in-app banner that felt immersive and purpose-driven.

Challenge: Static banners often go unnoticed. The goal was to create an engaging banner that grabs attention and prompts users to explore ET Money's Cash as a useful feature.

Role: I led the interaction and motion design, crafting a smooth animation that showcased Cash in an appealing, interactive way.

Outcome: The animated banner increased engagement with Cash, showing a clear lift in click-throughs compared to static versions.