Spentra - Branding
Hello!
The time has finally come to share a little bit more about Spentra! Spentra is a financial technology company operating on a B2B2C model, committed to enhancing employees' financial well-being while optimizing wage management for businesses. Through comprehensive wage management solutions, Spentra empowers employees and streamlines operations, making financial wellness more accessible for all.
Spentra's previous brand identity lacked resonance with its primary audience—employees. We helped Spentra refine its core values and develop a new brand identity that aligns with its market repositioning, creating a stronger connection with employees and businesses alike.
Recognizing that Spentra’s strength lies in a people-centric approach, we crafted a brand experience that highlights its dedication to personalized support, not only in payroll solutions but in the service experience for both employees and employers. To embody this unique value, we chose a soft color palette, clean typography, and dynamic handwritten elements that convey warmth and approachability, reflecting Spentra’s mission to provide reliable, accessible support whenever needed.
Motion design was developed by the brightscout.com team. Check out more in my website joaobaptistella.com.br
