Top of Funnel Paid Media Assets for an Online Higher Education Company.

StraighterLine is a U.S. educational company that offers low-price, online higher education courses that are equivalent to general courses required for a bachelor's degree. Straighterline was seeking to drive students through paid media ads and course deals to sign up for their courses. Here are two examples of ads created. Circles were a large part of the Straighterline brand, along with a halftone pattern. I also utilized lines in the ads, pulling from the concept of lines present in the logo. Pill shapes in the first assets are used to contain features of the Straighterline program.