Observer instagram
Observer is a tool designed to simplify and unify social media statistics, allowing users to monitor engagement and growth metrics across platforms in one place. The website’s design emphasizes clarity and ease of use, guiding users through Observer’s features and benefits with a clean, modern aesthetic.
For Instagram, the design has been adapted to fit a more compact, visually appealing format suited to quick scrolling and mobile engagement. Elements from the website, such as the illustration and main headline, have been repurposed to maintain brand consistency.
Illustration: The main illustration from the website has been isolated and used as a standalone post. This choice keeps the visual identity consistent while focusing on a single, strong image that captures the brand’s purpose in a friendly, relatable way.
Text-Based Post: The headline from the website’s homepage is also presented as a bold text post, with the color adapted to a calming lavender background. This keeps the message clear and impactful, drawing attention to Observer’s functionality at a glance.
By simplifying the design for Instagram, Observer retains its brand identity while adapting its key messaging to be instantly understandable in a social media context, where visual appeal and clarity are crucial. This cohesive approach between the website and Instagram ensures that Observer’s brand message is clear and accessible across different platforms.
We are a full-cycle agency that delivers turnkey projects, and by identifying the branding, creating the web design, and mobile app we turn it into a live product.
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