Luna Glow — Organic Skincare. Visual Identity Design.

In this project I practiced designing the visual identity of Luna Glow, (not a real company).

Below is the brief.

"Background:

Luna Glow is an upcoming skincare line that specializes in 100% organic and eco-friendly products. The brand is rooted in sustainability, using only natural ingredients sourced responsibly, with a focus on health-conscious, eco-aware consumers.

The founders of Luna Glow envision a brand that promotes self-care rituals aligned with nature and wellness. Their products are geared towards individuals who prioritize organic beauty and healthy living, with a primary target audience of females aged 25-45.

Objectives:

Luna Glow requires a complete brand identity that reflects its core values of sustainability, purity, and modern wellness. The brand should communicate luxury and sophistication while also conveying trustworthiness and authenticity in the organic beauty market.

Your task is to create a visual brand identity that resonates with this target market, appeals to their eco-consciousness, and positions Luna Glow as a premium, nature-inspired skincare brand.

Character and Tone:

Luna Glow is sophisticated, caring, eco-friendly, and modern. It should feel luxurious yet approachable, with a heavy emphasis on trust and transparency. The tone should evoke a sense of calm, purity, and connection with nature."

1/5. Colors

2/5. Typography

3/5. Logo variations

4/5. Illustration

5/5. Photography