THE BRIEF

The Challenge:

Cycling GK wanted a single space to connect all their amazing content and community. Here’s how we did it:

Centralised Hub:

We designed a streamlined website hub where fans could easily find Ben’s YouTube, Spotify, and Instagram channels.

Our Story Page:

To resonate with fans, we created an "Our Story" page highlighting their journey since 2020 and their rapid growth.

Bikeshed and Rides:

We integrated Strava, allowing fans to explore Ben’s favourite cycling routes, and added easy access to recommended products.

Logged-in Experience:

To nurture the fan community, we built a user registration system offering exclusive discount codes and a chat feature for fans to engage with each other and the Cycling GK team.

Announcements and Giveaways:

We added a simple yet effective way to manage announcements and giveaways, allowing fans to participate through their Legends Club accounts or by entering their data.

The Result:

We delivered an inclusive, engaging platform, consolidating Cycling GK's online presence, enhancing interactivity for fans, and promoting a thriving community.