Perazzeta | Rebranding

Client: Azienda Agricola Perazzeta

Year: 2024

Task: Rebranding & Packaging

Location: Tuscan, Italy

EN: Perazzeta is a Tuscan winery rooted in the region’s winemaking heritage, producing high-quality wines that embody Tuscany's character and landscape. With a deep respect for nature, each wine captures the essence of Tuscany by blending traditional methods with a modern approach that enhances the local terroir.

In the rebranding project, Perazzeta sought to modernize its image without losing its historical essence. The redesign has brought a fresh, contemporary look to the brand, preserving its original values and authenticity. This new design balances modern visual elements with iconic details from the past, bridging the winery’s cultural legacy with a current vision, appealing to a new generation of wine enthusiasts.