Style and aesthetic

The alcohol marker characters were illustrated in a playful yet realistic style to emphasize the functionality of the stationery. To enhance visual appeal and engagement, various dynamic elements were integrated into the motion graphics. The blend of cartoon and realistic styles creates a distinctive and captivating aesthetic that draws viewers in while showcasing the markers' versatility.

The animation can be further incorporated into a hard-copy book that explores the creation process, providing a behind-the-scenes look at how the animation was made. Additionally, Deckle Edge could offer stickers in-store, with each element of the animation available as a unique sticker. This would allow customers to engage with the brand and its creative process in a fun and interactive way.