NWT SPCA Branding Refresh

NWT SPCA Brand Refresh, Concept 1

Role: Designer

Background: The NWT SPCA is a non-profit, charitable organization run by a board of volunteers dedicated to improving the quality of life for all domestic animals in the NORTH.

Project Goal: To refresh the current NWT SPCA brand, creating a more positive relationship with the target audience, the community, and the NWT SPCA.

I have a bias; I love dogs -- I volunteer to walk dogs at this SPCA, and I've been gifted with the reciprocated love of many four- (sometimes three-!) legged mutts. This was an opportunity to combine my love of dogs and design.

Based on the dog and cat icons within the existing NWT SPCA branding, this slightly refreshed version is happily silhouetted against a Northern Sky. The tilted head of both animals is a common characteristic and is genuinely playful and endearing to animal lovers.

I truly had fun with this project. Can you tell?